Honda Zero · Vehicle Concept Study
- Organization
- American Honda Motor Company
- My role
- Design Strategist
- Timeframe
- January – March 2025
- Tools & skills
- Blender · Figma · Illustrator · After Effects
Overview
As a part-time Design Strategist at American Honda Motor Company from January to March 2025, I applied speculative design methods to develop future vehicle concepts and explore their integration into everyday life. I created presentation-ready 3D scenes and narrative sequences in Blender using modeling, materials, lighting, and camera composition.
Working with a cross-disciplinary team, I explored speculative 2050 vehicle concepts involving smart-city integration, sustainability, adaptive interiors, and autonomous ride-sharing.
Challenge
How can we redefine the role of the vehicle in a future where transportation, lifestyle, and city infrastructure are inseparably connected? What happens when a car becomes not just a means of movement, but an active participant in the environment and everyday life?
Solution
The final vision showcased a city where vehicles are no longer static machines but responsive living systems. Highlights include:
• FlexSpace: A modular interior that reshapes for solo work, collaborative meetings, or rest depending on time of day and calendar inputs.
• EcoBreathe: An onboard environmental system that purifies city air as part of a broader climate-conscious design initiative.
• Urban Integration: Vehicles dock into buildings, recharge at decentralized energy stations, and serve as temporary shelter, coworking space, or delivery units when idle.
The visuals and narrative positioned mobility as fluid, sustainable, and deeply human-centered.
Animation Studies
Four motion studies showing the system in use.
Tools & Technology
Software: Blender (3D modeling & animation), Figma (storyboarding + UI mockups), Illustrator (system diagrams), After Effects (compositing).
Techniques: Speculative worldbuilding, systems design, modular interface modeling, cinematic animation.